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Mass media studies was initially only with film studies. But now it has been changed and is seen as the study of all media including films, television, radio, music, magazines, newspapers, and the internet. Broadcast media such as radio, recorded music, television and film transmit their information electronically. We have the print media that uses to physical objects such as newspapers, pamphlets, or comics in distributing their information. Public speaking and event organization could also be considered as different forms of mass media. Another form of mass media is the digital media where internet, and mobiles are considered.
In the 2000`s a classification called as the “seven mass media” became popular and the order of introduction is:
Print – from the 15th century
Recordings – from the 19th century
Cinema – from about 1900
Radio – from about 1910
Television - from about 1950
Internet – From about 1990
Mobile phones – from about 2000
Each mass media has its own type of contents, technicians and models. Mass media has many purposes and it encompasses more than just news. The other purposes that mass media could be used for are:
Advocacy, which includes advertising, political communication and public relations in both business and social concerns.
Entertainment which includes acting, music, sports and TV shows and lately computer and video games are also included.
Public service announcements where emergency alerts are conveyed.
There are many professions that one could take when choosing to study mass media. One could turn to Journalism, public relations, publishing, advertising, modeling, acting, jockeying which are all sectors that one could choose, when completing mass communication courses. Basically mass media or mass communication clearly implies communicating to a mass through different modes. The different options in mass media also enable one to communicate what they want to say or share through different media platforms and get the message loud and clear to the mass out there.
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