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Public relations or PR as it is generally
called , is a practice of managing information spread between an individual
/organization and the public. It is a way in which companies, organizations or
individuals enhance their reputations. Public relations usually
involve communicating with the media to present the clients in the most
favorable way possible. The main aim of public relations is to
persuade the public, investors, employees, and partners etc to maintain a
certain point of view about its products, political decisions and leadership.
The common activities that include in bringing about public
relationships include speaking at conferences, working with press,
winning awards, and good employee communication. Latest techniques in
public relations include blogs and social media networks to accomplish
Public relations are very crucial in
business world. As businesses are very competitive, companies usually look out
for something that makes them distinct that the others. Even an attractive logo
would do the tricks. Negative image would affect the reputation of the company.
In order to get them right, companies do have Public Relations
(PR) departments or Customer Relations. These departments for Public
Relations make sure that they are in constant touch with the customers
and resolve issues if any with the company. They also conduct researches with
satisfied customers so that they understand how they are performing and which
areas require improvements.
To be working in the Public relations, certain skills are
required to excel. The most important of all is communication skill written and
verbal, multitasking, and above all time management. To get it going
effectively, organizational and planning skills also play a vital role. To be
effective in a PR role, one has to have the ability to speak
well and face criticisms on behalf of the company and counter them.
Opportunities in the Public relations are high these days and
with effective akills in public relations and encouraging
employers, one could climb the corporate ladder and receive a decent pay.
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